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curated by Rachel Gugelberger

LOREN MADSEN


Untitled (titles): Self, 1998
Iris print
30 x 30 inches, 32 x 32 inches framed
Courtesy of McKee Gallery, New York


Untitled (titles): Fashion, 1998
Iris print
30 x 30 inches, 32 x 32 inches framed
Courtesy of McKee Gallery, New York



Untitled (titles): Sex, 1998
Iris print
30 x 30 inches, 32 x 32 inches framed
Courtesy of McKee Gallery, New York


Loren Madsen utilizes the Web as a reference library to determine the most popular words that appear in book titles, searching for such key words as “virtue,” “fashion,” “fat” and “sex”—a conceptual exercise that indicates our varying degrees of interest in certain topics.